2024.12
品牌策略 & VIS設(shè)計 & 包裝設(shè)計 & 傳播設(shè)計
OCT10品牌設(shè)計為AURAVIVA品牌的出海制定從破局思路到策略定位以及品牌形象的全案設(shè)計，助力品牌出?？焖偬嵘放苿菽?。
品牌策略定位： 定義“專業(yè)級的輕奢美學(xué)”為核心，專注于解決傳統(tǒng)造型工具的行業(yè)痛點(diǎn)，以專業(yè)標(biāo)準(zhǔn)與輕奢美學(xué)為指導(dǎo)，呈現(xiàn)兼具性能與設(shè)計感的高品質(zhì)發(fā)型造型產(chǎn)品。
品牌視覺系統(tǒng)： 萃取“輕奢美學(xué)”的靈感，打造極簡、優(yōu)雅且具有高度包容性的視覺語言和產(chǎn)品包裝。一套能在全球任何角落都彰顯高級感的符號體系。
最終成果： 我們交付的不僅是一套設(shè)計，更是一套能讓AURAVIVA在海外市場建立高溢價能力、實現(xiàn)品牌資產(chǎn)沉淀的完整裝備。
OCT10 Brand Design developed a comprehensive branding solution for AURAVIVA’s global expansion—from breakthrough strategy and positioning to full brand identity—empowering the brand to rapidly enhance its influence overseas.
Brand Strategy & Positioning:Centered on “professional-grade accessible luxury aesthetics,” we focused on addressing pain points in traditional styling tools. Guided by professional standards and refined aesthetics, we delivered high-quality haircare products that excel in both performance and design.
Brand Visual System:Inspired by “accessible luxury aesthetics,” we created a minimalist, elegant, and highly versatile visual language and product packaging—a sophisticated symbolic system designed to convey premium quality across global markets.
Final Outcome:What we delivered was more than a design—it was a complete toolkit empowering AURAVIVA to build premium pricing power and accumulate lasting brand equity in international markets.
