2016.05
Wine Design
The design creation is based on the concept that ordinary simple life deserves the splendid dream. Light the road with dream. Move forward with brave. Dare to dream, have the courage to dream，the world belongs to pursue forever.The logo labels around the bottle to show the ordinary but gorgeous insect life with the abundant living concept. To share the strong values and caused the consumers have the emotional responsive chord. As ordinary as insect, it can strive to run a gorgeous life. To fight, to seek, to find, and not to yield.
Summary-The WONDERFUL INSECT LIFE will be put on first-tier cities, which is young, vivid and fastest developed. The target consumer will be the younger group that pursuit high-quality life.
The values that show in WONDERFUL INSECT LIFE literally meet the demand of these striving and developing group. In this way, the wine can be easily recognized and loved by the sales target group.Better color saturation of the label is more attractive on magnificent effect with recycle paper. The logo labels around the bottle can transmit the brand concept more understandable.
“我是一只平凡的蟲子，雖然渺小，但我依然在不斷的努力經營絢爛的一生，勇敢的去奮斗，去追求，去發現，不會輕易放棄。”
酒標以藝術浪漫的插畫表現形式，將蟲子們對待生活積極態度的場景串聯起來，體現出哪怕再渺小的蟲子也有破繭成蝶的一天，也會有最絢爛的時刻，更何況是人。設計創意在于表達出那怕再平凡的人生也會有屬于自己的精彩和追求，有夢想，就有閃光點，就能勇往直前。有了蕓蕓大眾的精彩，才有世界的精彩。酒標采用360°圍貼瓶身的形式，將豐富的生活理念通過平凡而又精彩的蟲子展示出來，傳遞出強烈的價值觀，并與消費者產生情感上的共鳴。
在年輕最有活力的城市里，針對既年輕又有高品質追求的年輕消費群體，精彩蟲生葡萄酒所傳遞的價值觀正好符合這部分拼搏階段的年輕群，從而能更好的被消費者所認可和喜好！酒標設計采用環保紙張印刷更好的還原色彩的飽和度，絢麗的效果更引人矚目，360°圍貼瓶身的形式使得品牌理念的傳遞更具可讀性。
